Reflections on IIeX, Amsterdam, February 2019

04 March 2019

Reflections on IIeX, Amsterdam, February 2019
The whole Codeit team has been heavily engaged with conferences lately, attending both Quirks London and IIeX Europe. Both were very worthwhile in terms of knowledge gathering and networking, but were, at times quite challenging.



Although being on our stand at Quirks London was a great experience – it's always a pleasure to meet potential customers and partners - IIeX Europe provided a really interesting contrast. It was my first IIeX event and I was very surprised by how different it was from Quirks.

Generally, the talks at IIeX were much more focused on insights than traditional research topics. From attending many presentations, my overwhelming impression is that holy grail for clients is to obtain insights as quickly as possible from customer data, but without much (if any) analysis and intervention. There was a great mix of attendees, including software providers, market research agencies and end-users.  

If I had to highlight one session at IIeX, it would be Edgify CEO, Ofri Ben-Porat, explaining how the possibility of shifting the training of Artificial Intelligence Models directly to the end-user device could minimise privacy concerns  (as no data would be shared within a centralised system),as well as massively scaling our coding potential. In coding terms, this is a very interesting development and one that I will keep a close eye on.

Another important talk was from Coca-Cola and Market Logic Software, describing how their Insight platform allows Coca-Cola to uncover insights really quickly. The platform can process questions in Natural Language and derive the answers directly from customer data. Another highlight was  Black Swan Data who showed how they could analyse trends early on, allowing brands to win key first-mover advantage. The presentation used a case study from Lipton.

Our very own CTO, Tim Brandwood, gave an excellent talk about Codeit’s blended approach to free-text coding, which combines multiple Artificial Intelligence techniques, to maximize efficiency and productivity. Supporting his talk, Tim highlighted a recent project we undertook with BVA-BDRC . We analysed around 50,000 hotel reviews in just 3 days, which is a massive improvement over the 3 months it would have taken with other legacy tools. The talk was well-received, generating a good number of questions, and leading to interesting discussions with several potential clients.

We also participated in the Meet-the-Startup session, which is part of the IIeX Innovation Competition. We had to try and convince attendees to give us their “dyna-dollars” which would provide an opportunity to be a wild-card in the competition for a €20000 price. Sadly, despite collecting a good sum of dyna-dollars, it wasn’t quite enough for us to move on to the next stage of the competition.  

The eventual finalists were Virtuleap,, Q&Me, Fastuna, Qualify and Delineate. I particularly enjoyed the presentation from Q&Me, a Vietnamese chatbot on Facebook Messenger, and Qualify (who won the competition). With user-permission, they use data such as sites visited, apps etc, to improve survey targeting.

We owe thanks to Dynata for sponsoring the competition - it was great to have an opportunity to see other start-ups products and strategies.

My overall impression is that the industry is moving forward really quickly, and thankfully for us, Artificial Intelligence seems to be more and more widely used – it was certainly one of the key topics at the conferences.

Post by Damien Gouriet, Co-Founder and Head of AI at Digital Taxonomy. Contact him via our contact page.

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