Read the latest about AI in the market research industry and more...
codeit's biggest update in a decade adds smarter AI features to verbatim coding, while keeping researchers firmly in control.
AI tools promise instant insights at the push of a button, but outputs aren't insights. We look at why rushing AI to market without keeping humans in the loop risks turning market research into a slop factory, and what it actually takes to do AI-assisted research well.
We explore key trends shaping the future of AI in insights; why in-house AI development often disappoints; and the growing understanding that the best results come from human-AI collaboration, not blind automation.
Thinking of building your own verbatim coding software? Learn why most in-house AI projects fail, the hidden cost involved, and why buying tools like codeit is often smarter as it can deliver better results.
The future of AI lies in tools that amplify, rather than replace, human judgment. Learn how codeit exemplifies this approach - combining automation with human-led refinement & interpretation.
codeit launches Deep Dive, a new AI-assisted, natural chat interface that empowers analysts to interrogate and investigate their survey data like never before.
codeit announces new codeframe refinement tool, a powerful feature designed to give users full control over the final shape of their codeframe.
Discover the role of coding in survey data analysis - what it is, why it matters, and how tools like codeit can streamline the process.
Survey fraud threatens data integrity in market research. Can AI detection systems effectively combat this growing issue?
Discover why human expertise and AI collaboration remain key to delivering accurate, nuanced, and context-specific insights in survey analysis.
Discover the common challenges of brand coding in market research and learn how codeit can help you handle this kind of data properly.
How and why data visualization is critical to analysing and working with Market Research data.
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